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Friday, December 2, 2022

4 Questions To Ask When Your Content Doesn't Convert Globally - Search Engine Journal

Last updated Monday, October 24, 2022 09:05 ET , Source: NewsService

Don't just go for high volume keywords and competitor keywords. Make sure your content is highly relevant to users and your brand.

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We are all aware of the importance of website content.

A Forbes article from 2021 recommends marketers designate 25% to 30% of their budgets to content marketing.

While that number could change for different industries or countries, it is a good portion of the overall budget.

You can also gauge the degree of interest in content creation and content marketing by the number of articles, ads, and posts related to the content creation and marketing services you see online.

It all sounds great, but I hear that some companies are considering downsizing their budget allocations for 2023 due to less-than-expected performance.

I’d like to examine why the content may not be performing – and why it could happen in some countries, but not others.

What Is Quality Content?

All website owners believe they have good-quality content on their sites.

But when you allocate a quarter of your marketing budget, it better be great.

“It is Google’s mission to organize the world’s information, we want to guide Google users to the highest quality content, the principle exemplified in our quality rater guidelines.

Professional publishers provide the lion’s share of quality content...



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