Monday, November 28, 2022

Google My Ad Center updates give users more, expanded controls - Search Engine Land

Last updated Monday, October 24, 2022 21:05 ET , Source: NewsService

Google’s My Ad Center today will start rolling out to users, globally, to provide control over the kinds of ads they see across Google on Search, YouTube and Discover.

“81% of consumers are more concerned with how their data is being used and 48% are turning away from services due to privacy concerns. At the same time, our research also says that people only want to see ads that are relevant and useful to them,” says Jerry Dischler, VP/GM Google Ads. “To build more trust, we want to continue ensuring that ads respect people’s privacy; and offer transparency, choice, and control. We see these principles as foundational to the future of advertising. It is a key priority for our business – and the foundation My Ad Center was built on.”

New features and controls. The new My Ad Center controls will also allow you to block sensitive ads and learn more about the information used to personalize your ad experience.

More controls for activities used to personalize ads. My Ad Center expands Google’s privacy controls to allow users more direct control over which data sources — specifically Web & App Activity and YouTube History — are used to personalize your ads across Google Search, YouTube and Discover.

Expanding user control for sensitive categories. In My Ad Center, users have the ability to see fewer ads in five sensitive categories:

  • Alcohol.
  • Dating.
  • Gambling.
  • Pregnancy and parenting.
  • Weight loss.

Before, this feature affected ads shown on YouTube and Display. Now, it...

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