Use newsroom automation to get journalists doing more “robust reporting” – but “do not automate a bad process”, publishers and experts in the use of newsroom AI have said.
Attendees at Press Gazette and United Robots’ webinar “News automation: Winning robot journalism strategies for 2023” on 12 October heard from leaders in the field that the key to automation success is knowing in advance where you need it most – and acknowledging that AI can only take you 80% of the way with certain stories.
But once the automation is off the ground, journalists, rather than losing their jobs, are freed up to do more interesting and informative work.
There were, however, some differing views on how open publishers need to be about automation and some opposition to the phrase “robot journalism”.
‘I don’t call it robot journalism’
Press Gazette editor-in-chief Dominic Ponsford asked panellist Thomas Sundgren, the chief commercial officer at United Robots, what we mean when we talk about AI, robots and automation.
Sundgren explained that the sort of AI popularised by science fiction – or latterly, language programme GPT-3 – isn’t necessarily useful to publishers.
“Most newsrooms and most suppliers don’t want to apply that pure machine learning tech into automated content for a newsroom,” he said. “And the reason is, basically, that machine learning is meant to constantly change and learn, and change output based on learning…
“Sometimes that could produce a radically different output...
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