Monday, November 28, 2022

Which keyword research tools should your business use in 2022? - Marketing Dive

Last updated Monday, October 24, 2022 10:05 ET , Source: NewsService

Over the last few years, the SEO landscape has continued to evolve. Various trends—and global events—have come and gone, forcing digital marketers and business owners to adapt at every turn.

The fundamentals of SEO are still the same, though, and effective keyword research remains the core building block of any successful strategy. This is why it’s so important to use the right keyword research tool for your business.

At Semrush, we consider this our bread and butter.

But a wide variety of other tools are also available that can enhance your workflow and help you generate impressive organic and paid results.

To point you in the right direction and highlight some of these amazing tools, we created a handy “best of” compilation, highlighting the key benefits and pricing information of each tool.

To see our breakdown of all 12, check out our full list. In the meantime, here’s a sample of our selections.

Question keywords are a great source of content ideas and work especially well at the top of the marketing funnel. Short of putting in the time and effort to browse forums and community pages, though, it can be difficult to know what kinds of questions your target audience is actually asking.

Which is where QuestionDB comes in. Using your seed keyword, the tool scours forums like Reddit and StackExchange to find related questions. The end result is a wealth of topic ideas that you can use to connect with your audience.

If you create a lot of video content, then this browser...

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