Not sure which option is the better page navigation practice? Here's Tony Wright's take on this week's Ask An SEO.
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Today’s Ask An SEO question comes from Daniela in the U.K., who asks:
What is best for SEO?
I want to give more information about a certain aspect of my business. When a visitor clicks on “read more,” is it better to direct the visitor to a new subpage? Or is a popup page (inside the current page) also good?
As SEO pros, we know that navigation can make or break a website.
Unfortunately, it seems many designers like to create navigation that breaks a site, from a number of different perspectives.
Let’s discuss some navigation best practices, and then we’ll get to this question.
Navigation Is More Than Links
Your navigation is more than the links the visitor clicks on to travel from one page to the next.
Understanding how visitors consume your content is paramount to creating successful site navigation.
When you set up a website, the most important thing to remember is how visitors will guide themselves through the information you have provided.
Yes, visitors guide themselves.
Modern websites are “choose your own adventure” games. There is no way to dictate a specific linear path through a website without essentially banging your visitors on the head with...
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