It’s not guaranteed Googlebot will crawl every URL it can access on your site. On the contrary, the vast majority of sites are missing a significant chunk of pages.
The reality is, Google doesn’t have the resources to crawl every page it finds. All the URLs Googlebot has discovered, but has not yet crawled, along with URLs it intends to recrawl are prioritized in a crawl queue.
This means Googlebot crawls only those that are assigned a high enough priority. And because the crawl queue is dynamic, it continuously changes as Google processes new URLs. And not all URLs join at the back of the queue.
So how do you ensure your site’s URLs are VIPs and jump the line?
Crawling is critically important for SEO
In order for content to gain visibility, Googlebot has to crawl it first.
But the benefits are more nuanced than that because the faster a page is crawled from when it is:
- Created, the sooner that new content can appear on Google. This is especially important for time-limited or first-to-market content strategies.
- Updated, the sooner that refreshed content can start to impact rankings. This is especially important for both content republishing strategies and technical SEO tactics.
As such, crawling is essential for all your organic traffic. Yet too often it’s said crawl optimization is only beneficial for large websites.
But it’s not about the size of your website, the frequency content is updated or whether you have “Discovered – currently not indexed” exclusions in...
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