What is the greatest skill in SEO?
If you believe this tweet, it’s patience.
Although patience is a great answer, I would never say there is a “greatest” SEO skill.
Why?
Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to succeed.
As I’ve always found, asking many SEO professionals one question will get a wide variety of opinions. So I asked several SEO professionals what they would consider the greatest skill in SEO.
Here’s what they told me.
1. Research and troubleshooting
Dave Davies, Lead SEO, Weights & Biases
- “As far as greatest skills go, I have to go with the stock SEO answer: It depends. In this case, though, it really does.
If the practitioner is content-focused, then writing skills combined with strong research abilities (both SEO and subject-based) would definitely top my list. If the practitioner is a technical SEO, then the most important skills skew to technical knowledge – but even that branches out.
If they work as a contractor, then they likely need to have a broad understanding of different tech and a strong ability to research specifics and work with developers. If they’re an in-house SEO or platform-specific contractor, then they would likely need a stronger grasp of a specific stack, and possibly deployment capabilities.
The one skill that every SEO needs is research and troubleshooting capabilities. If they can’t do that, their career will be short. Thankfully, if...
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