Google's John Mueller said on Twitter that just because a piece of content is written by a human, it does not make that content necessarily helpful and good content. Having a human write content won't guarantee the content ranks well in Google Search.
John said, "Just because something is human-written doesn't make it helpful & good content." Instead, John suggested that you "focus on making things awesome, unique, compelling, that people recommend to friends - not just something that's technically ok."
Here are those tweets:
Just because something is human-written doesn't make it helpful & good content. I'd really focus on making things awesome, unique, compelling, that people recommend to friends - not just something that's technically ok.
— johnmu: cats are not people (@JohnMu) October 23, 2022
So can you have machines write your content? Well, John did not directly say yes or no:
Unfortunately & luckily, there's no short-cut to creating something awesome.
— johnmu: cats are not people (@JohnMu) October 24, 2022
How does one define helpful or good content?
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