Learn about how to use meta tags for SEO, including the page title and meta description tags. Best practices, implementation, and more.
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Meta tags are the most fundamental part of SEO and making sure that your site’s pages have a good, solid foundation of optimization.
These are the tags that you add to your page’s header to describe the page using syntax that Google understands.
And when it comes to SEO, more often than not, best practices for meta tags are ignored while others take priority.
Sometimes, things like content and links may take priority over things like meta tags. That’s understandable, because content and links can be more important.
But making sure that you optimize these tags correctly can help significantly in terms of how Google understands your page.
For example, a quality meta description can mean the difference between poor website performance in the search engine results pages (SERPs) and better website performance, especially when it comes to a site’s click-through rate (CTR).
Making sure that you include important meta tags can still get results. It all depends on how you use them.
What Are Meta Tags?
Meta tags provide information about the website in the HTML of the page.
Search engines use these pieces of code to help determine what the page...
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