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Your website needs traffic – the more, the better. And to do that, you need to be ranked highly in search engine results.
How do you do that?
With search engine optimization, of course.
So what happens after you’ve gone through your content, added keywords, and beefed up your technical SEO, and you’re still not ranking how you want?
What do you do then?
There’s one key area you need to focus on: building backlinks.
But how do you do that? And what are backlinks, anyway? Are all backlinks good backlinks?
To find out the answers to these questions and more, read on.
What Are Backlinks?
Backlinks are simply links from one website to another.
Sometimes called “incoming links” or “inbound links,” backlinks are one of the most important parts of search engine optimization.
Useful tools for webpage creators, backlinks make it easy to cite statistics, source claims, add context, or make recommendations, among other things.
There’s also another type of link called internal links, which are links between pages within the same website. These also play a role in SEO, but we won’t go into that here.
If it’s something you’re interested in learning more about, follow this internal link to an excellent Search Engine Journal piece on the best practices for using internal links in SEO....
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