Google Analytics is a tool used to view web traffic information to give website owners an insight into how their site is performing. It can provide useful metrics on visitor numbers, page views, bounce rate (how quickly people leave), and how long users spend on the site. You can also get a good idea of where the visitors are from and even which computer they are using to view your site.
What Does Google Analytics Do?
Google Analytics gathers information about your website because Google tracks who visits which sites. It takes that data and compiles it into reports which can be analyzed to help you create a plan for your site so the site can accomplish the goals you set out.
The data can be filtered based on specific details: time of day, location, which pages are most popular, etc.
Google Analytics can also pair with other services, like Google Ads, and social networks, to see how your use of paid-for advertisements and mentions has an effect on your site's activity.
Combined, these tools can really help website owners and administrators improve search engine optimization (SEO), and enhance the quality of content based on user preferences and habits. For those looking to sell products or services online, this information can help improve retail sales and lead to a more profitable business.
What Information Does Google Analytics Analyze?
Google Analytics is constantly evolving to collect and analyze more data, more effectively, but at the time of writing it looks at...
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