It was a cold, dark night. At the end of the long path was an old, rundown mansion covered in cobwebs. Inside was a candle flickering next to the shadow of a person.
You rub the frost off the stained-glass window on the doorstep, and there’s just enough light to see what the man inside is doing. He’s moving his body from side to side, chanting numbers – what could it be? Black magic?
You put your ear to the window to find out what you can hear – and you can make out … something:
“One, two, three, four paid links!”
Alas – he’s not a sorcerer at all – but something even more chilling: A marketer performing the ancient practice of black hat SEO!
Does this tale spook you as much as it does me? It’s almost 2023, and if you’re involved in buying links – or any of the 10 things I’m about to detail in this article – you won’t have a chance to compete in the search results.
So without further ado, here are 10 spooky SEO practices to axe in 2023.
1. Not getting buy-in from the top
Your company may say that you can “do SEO” without actually understanding what SEO means.
Fast-forward to a few months down the road when you need to make big decisions about the site, and management is nowhere to be found.
To be successful in SEO, you need commitment from the top.
In addition, SEO needs to be thought of even when you, the marketer, are not in the room.
Every decision on the website impacts SEO. When you have proper buy-in, you can solve so many other issues featured in this article.
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