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Local SEO can be challenging for enterprise brands because it means knowing how to do “national” SEO, Google Business Profile, and then learning how Google handles your priority search queries in various markets.
That means there are an infinite number of challenges in local SEO for enterprise search marketers. So what are the most common challenges in enterprise local SEO? Let’s find out.
1. Knowing When To Prioritize Local vs. National SEO
One of the biggest challenges enterprises face is knowing when to focus on a “local” SEO strategy instead of a “national” SEO strategy and vice versa.
This is understandable as it’s not always immediately apparent if your priorities are better served by one or the other. It can be challenging to tell if your target top keywords have local intent.
But, it’s vital to success with your overall strategy because it will significantly impact how well your initiatives serve your business goals.
Understanding which terms Google regards as local can help you develop your keyword strategy and determine how to approach and support your SEO investment.
You could lose a lot of traffic due to poor site design or keyword strategy.
Understanding Local Search Intent
So, what do we mean by local search intent, exactly?
By understanding search...
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