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Sales, Engineering, and Operations: SEO. Not to shortchange administration, management, shipping, etc., but these are the three critical components of a successful Pro AV project. Frankly, although we are in the communications business, the lack of communication between these groups of dedicated individuals can often be described as the AV triangle of doom.
I am not talking about superficial talk between the group, I am talking about real communication. I define communication as a conversation between two or more wherein serious questions are asked—and there is serious thought taken between the time of the question and the answer. The sub-levels and context of the conversation are thought about; sometimes you may even juxtapose yourself with the other party to consider the ramifications of your response/decision and how it will affect the issue at hand, as well as your future relationship/communication.
Personal Observations
I have observed some, shall I say, possibly selfish behavior from one’s group to the others. For example, in sales, well, they may press a little harder than they should for engineering to come up with a design, price, and proposal sooner than they are able. The result is often errors and omissions.
Engineering, well, we may take longer than we should for the design and proposal because it needs to be perfect in every way. That means taking into consideration every actual and possible detail that may cause the system to not be...
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