Earlier this year I had a question. And like billions of us, I searched for the answer in the search engine affectionately known as “Google.”
According to the latest data, there are more than 8.5 billion searches a day on Google, 99,000 in a single second. With the possible exceptions of God Almighty, mothers and teachers, no single entity is fielding more honest questions than this ubiquitous search engine. That helps explain why Google is the “most visited website in the world” — beating out YouTube, Facebook, Twitter and Instagram, the runners-up.
In the competition between search engines, Google also dwarfs everyone else, holding nearly 92% of the market share (compared with Bing at 3%, Yahoo! at 1.5%, and Yandex and Baidu around 1% each). Its parent company, Alphabet, is estimated to be the third most valuable tech company in the world, behind computer giants Apple and Microsoft, but ahead of Amazon.
Much of this may be well-deserved. How many times have we been grateful to be able to quickly look up an answer to some random curiosity: “What’s the most poisonous snake in South America? ... Is ‘bork’ really a Scrabble word? ... Who sang ‘You’re so vain, I’ll bet you think this song is about you?’”
On these kinds of cut-and-dried questions, mighty Google excels. But its usefulness starts to waver a bit on more complicated questions: A teenage girl’s lament, “Why are boys such jerks?” A seeker’s query, “Is God really real?” Or other important questions like “Why didn’t...
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