Suggested Tips for Clinicians:
- Learn SEO (search engine optimization) to bring foot traffic to your practice’s site.
- Build your advertising savvy by mastering Google business tools.
- Consider consulting with a business coach to build your clinical practice’s brand.
For most psychotherapists in private practice, the pattern of the past two and a half years has followed a similar trajectory:
March 2020: Move to 100% teletherapy, and watch as new referrals suddenly become frighteningly scarce.
April 2020: The phone is still not ringing.
May 2020: Referrals start coming back…and then explode. In the summer, waiting lists become commonplace because clinicians can’t handle all the people who need help during the pandemic that is killing thousands of people every month and forcing businesses and schools to go all virtual.
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In 2020, Mental Health America reported that nearly 500,000 people struggled with a mental health disorder such as anxiety or depression. The organization offered online screenings from January through September, stating that anxiety screens increased by 634% while depression screens increased a staggering 873%. In just one year, the number of mental health visits attributed to new patients increased by 27 percent in July 2020 compared to July 2019.
The pandemic has deepened the mental health crisis, the report...
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