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Do social signals affect search rankings?
In a world of ever-evolving social networks and platforms, can engagement on one social network over another help you get better visibility in Google search engine results?
Let’s explore social signals as a Google ranking factor to determine their effect on search rankings.
Read more about ranking factors in SEJ’s Google Ranking Factors: Fact Or Fiction ebook.
The Claim: Social Signals Are A Ranking Factor
Social signals are engagement from social media users with content you have shared from your website.
Here are some examples of social signals.
- Someone shares a link to a page on your website in a public post on Facebook. The post receives likes, comments, and additional shares.
- Someone shares a link to a page on your website in a public tweet on Twitter. The tweet receives replies, likes, and retweets.
The Evidence For Social Signals As A Ranking Factor
Google does seem to care about social media. In the Search Engine Optimization (SEO) Starter Guide, Google acknowledges that compelling content gets shared, and organic buzz will build your website’s reputation.
“Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they...
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