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Friday, November 15, 2024

The ultimate recipe for writing SEO optimized content - Search Engine Land

Last updated Wednesday, November 2, 2022 08:05 ET , Source: NewsService

The importance of content has never been devalued by Google. However, the importance of quality content tends to become an increasingly important ranking factor.

This is where you tell me “Okay! But what does quality SEO content look like in 2022?

And I answer you “Let me introduce you to the recipe for good content as if you were in your kitchen ready to cook up a tasty dish”.

1 – Incorporate a reasonable number of keywords into your post

The first step is to select quality keywords that will serve as the foundation of your article. Ideally, get your hands on keywords with good search volumes and a reasonable keyword difficulty. Feel free to target long-tail keywords for shorter-term results.

You can start from a topic that you have in mind by querying search volumes on specific keywords, with a tool such as Semrush. Or you can search for a specific topic by exploring the possibilities with your favorite keyword research tool.

For example, to come to this post idea, I didn’t really do anything original. I simply typed the word “SEO” into my tool.

After five minutes spent filtering the keywords to explore the possibilities, the topic was found.

Once your main query has been found, look for secondary queries to solidify your semantics. By doing research around the query “optimize SEO content,” Semrush returned interesting results to add to my post.

I sorted it out in a nice table that I share with you here:

Once your keyword list is established, integrate them into your...



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