Google Search Advocate John Mueller predicts the strength of backlinks as a ranking factor will drop over time.
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During a live session at Brighton SEO, Google Search Advocate John Mueller makes a prediction about the future of backlinks.
Mueller, joined by fellow Googler Lizzi Sassman and guest Myriam Jessier, fields several questions during a live recording of the Search Off The Record podcast.
Since it’s a podcast, the questions are addressed as a group discussion, as the hosts answer pre-selected questions rather than interacting with the live audience.
Together, the hosts answer a question about how Google penalizes backlinks, which asks:
“As an SEO, we are interested in backlinks. However, actively working on backlinks often becomes a gray area in terms of link schemes. What are Google’s main criteria for penalizing backlinks?”
After some banter between the hosts, Mueller takes a direction with his answer that’s a slight departure from the original question.
Google representatives are often careful when answering questions regarding ranking and penalty criteria.
Generally, Google discourages any form of unnatural linkbuilding. Giving away too many details about penalties could encourage “grey hat” behavior or walking a careful line between what’s acceptable and...
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