The internet houses a wealth of information but comes with a caveat. You can only find the answers you are after if you know how to search. Sure, everybody knows how to put a question or a few keywords into Google, but there are a few tricks that will serve up much better results.
As much as 30% of Google users have to redo their initial search. That’s because the first attempt didn’t deliver adequate results, often due to incorrect wording.
If you’ve experienced the frustrations of bad search results, don’t worry. We’re here to help. Keep reading for tips that will have you searching like a pro in no time.
Here’s the backstory
SEO company SEMrush analyzed the clickstream data it receives from third-party providers to see how 20,000 unique users go about their search business online.
The company extracted the first search query and then looked at the next two clicks after these searches. This gave them a good idea of whether the user found an answer or continued their informational quest.
According to the data, the total number of unique search queries analyzed was 308,978 for desktop and 146,390 for mobile, reaching 609,809 unique search actions. Most users (almost 40%) searched using three to four keywords simultaneously, while 31% felt confident enough with one to two words.
However, many users don’t hit the jackpot on the first try. The researchers said almost 30% of people are either refining or extending their searches in some way.
Just over 6% of the users click on...
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