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Saturday, November 30, 2024

A historic coup for Pakistan: The metaverse company 'Big Immersive' enters Formula 1 - The Express Tribune

Last updated Friday, November 4, 2022 04:05 ET

Investing heart and soul in a race team is essential in the fast-growing world of Formula One. In fact, there's more to racing than just the fastest lap; it's about consistency, stamina, morale, and most of all, the fans.
It is no secret that many F1 teams have developed cult followings over the years. Hence, in order to have such a loyal fan base and to have diehard fans rooting year after year for their teams to win, each endeavour must be carefully planned. The look and feel of the machine itself must reflect the team’s many attributes.
One of the most striking factors of each team is its highly detailed livery, a perfect blend of all the sponsors, their theme and style, fused into a real work of art. While McLaren has revealed a stunning all-pink livery with Ferrari celebrating its 75th anniversary with a classy yellow and black Monza theme, Williams F1 returns with the iconic deep blue scheme.
The question might arise as to why a metaverse company is focusing so much on F1, and more specifically the Japanese Grand Prix in 2022. Let us tell you the good news!
Drum roll please....
Pakistan's own Big Immersive has made its mark on the world stage with the Williams Racing F1 halo ring.
Yes, that's correct. An applaudable achievement indeed.
Founded in 2017, Big Immersive is Pakistan's first metaverse company. The tech company is home to talented teams of 2D, 3D, UI/UX, concept artists, animators, sound artists, Unity, Unreal and full stack developers, DevOps, Quality...



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