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You hear about internal links all the time. But how important are they?
Do internal links affect search rankings, and if so, how can you best optimize them for SEO?
That is what we will explore by diving into Google Search Central, patents, tweets, and office hour videos.
The Claim: Internal Links As A Ranking Factor
What are internal links?
Internal links are simply hypertext links connecting two pages on the same domain. For example:
- A link from one Search Engine Journal article to another within the searchenginejournal.com domain would be an internal link.
- A link from a Search Engine Journal article to an article on Google Search Central would be an external link.
Peruse articles from the top SEO blogs and experienced marketers. You will likely find advice on properly optimizing internal links to increase visibility for your key pages in search results. For example:
The Evidence For Internal Links As A Ranking Factor
Google’s page on How Search Works explains how links help Google discover new content.
“Because the web and other content is constantly changing, our crawling processes are always running to keep up. They learn how often content they’ve seen before seems to change and revisit as needed. They also discover new content as new links to those pages or...
Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiUmh0dHBzOi8vd3d3LnNlYXJjaGVuZ2luZWpvdXJuYWwuY29tL3JhbmtpbmctZmFjdG9ycy9pbnRlcm5hbC1saW5rcy1yYW5raW5nLWZhY3Rvci_SAQA?oc=5
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