Leading global personal care brand, Dove has worked for decades towards embracing real beauty and confidence for women around the world. Dove Pakistan is now stepping into the future by launching its first-ever digital collectible (Non-Fungible Token).
Through its range of shampoos and conditioners, Dove Pakistan has always focused on providing women with solutions for damaged hair.
The Dove digital collectible campaign encourages consumers to start a journey of healing—not hiding—and see a part of their journey envisioned through art. The idea is simple, relatable, and future-ready.
The Dove digital collectible is a token that unlocks damage-free hair and turns the collectible artwork into a reality for consumers.
To win the collectible, they must sign up; Dove will select 10 lucky winners through a lucky draw. These lucky winners can show their digital collectible at a salon to get a free nourishing hair treatment and a one-year supply of Dove shampoo.
This is an innovative step to help women see and experience what it feels like to wear their hair worry-free and with confidence.
Digital art is opening up new avenues for consumers, allowing them to gain sole proprietorship of digital artwork. Conventionally, digital art enthusiasts require cryptocurrency or digital wallets to acquire digital artwork.
However, Dove Pakistan has simplified the process by using a quicker, more user-friendly and engaging approach. With a simple, one-click sign-up...
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