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How can you improve your link building strategy?
Which modern techniques can help you boost organic growth?
What are the most important link metrics to consider for organic search visibility?
Google knows, and its machine learning capabilities know – but do you?
With Google now able to understand the broader context of your content through machine learning and natural language understanding, we see that relevancy significantly impacts your search rankings.
It’s time to use machine learning’s progress in relevancy to help you tailor your link building strategy.
On October 26, I moderated a webinar with Beth Nunnington, VP of Digital PR and Content at Journey Further, and Steve Walker, Technology Director.
Nunnington and Walker demonstrated how relevant branded content is the key to increasing visibility and traffic for winning SEO performance, with machine learning in mind.
Here is a summary of the webinar. To access the entire presentation, complete the form.
Key Takeaways
- Focus on improving keyword relevance through digital PR.
- Don’t rely on volume or ‘domain authority’ metrics for measuring success.
- Understand that the relevance of your link profile can give you a competitive advantage.
- ‘Link bait’ creative campaigns will only get you so far.
- Product-focused PR gets results and can be used to target...
Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiUGh0dHBzOi8vd3d3LnNlYXJjaGVuZ2luZWpvdXJuYWwuY29tL2xpbmstYnVpbGRpbmctbWFjaGluZS1sZWFybmluZy1yZWNhcC80Njk3ODkv0gEA?oc=5
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