Goodbye Google Webmaster Guidelines, Hello Google Search Essentials - Search Engine Journal

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Google is officially rebranding the Webmaster Guidelines as “Search Essentials,” which comes with a simplified refresh consisting of only three sections.

In addition to making the former Google Webmaster Guidelines easier to understand, Google’s motivation behind the refresh is to move away from the term “webmaster.”

Google has gradually removed “webmaster” from its branding over the past few years. For example, “Google Webmaster Central” was rebranded as “Google Search Central.”

“Webmaster” is a dated term, Google says, and doesn’t include all content creators who want to see their content rank in search results.

Many former guidelines are moving to specific sections within the Google Search Central website.

Google Search Essentials now consists of three categories of points covered in the former Webmaster Guidelines.

The three categories covered in Google Search Essentials include:

• Technical requirements
• Key best practices
• Spam policies

We’ll look at the categories in more detail in the sections below.

If you don’t read any further, the most important thing to know is nothing has fundamentally changed.

There’s nothing new you need to learn if you’re already familiar with the former Google Webmaster Guidelines. Google Search Essentials contains the same information...

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