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Given the current economic conditions, marketing teams are being stretched thin and are expected to do more with less.
If you are a marketer focused on generating revenue from local areas, then you know that fierce competition is waiting for you to slow down your local marketing initiatives.
In times like these, it’s important to maintain a consistent framework of outputs that will allow you to stand out in local search results.
Here is a checklist of the 5 areas for you to focus on if you only have 30 minutes a week or less to devote to local marketing efforts.
1. Optimize Your Google Business Profile Listing And Social Profiles
A complete and verified Google Business Profile listing is one of the cornerstones of local SEO.
One of the biggest mistakes marketers make in local SEO is simply uploading a minimal amount of information to Google Business Profile (GBP) and then putting it on autopilot.
A powerful lever to getting your business higher in local SEO listings is having all of your name, address, and phone number (NAP) information completed, as well as adding pictures, categories, hours of operation, and so much more.
Once your GBP listing is filled out, you need to make sure it is verified. Verification can happen through phone, text, email, or video. Here are...
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