Sunday, December 4, 2022

Essential steps for businesses to create demand - TechNative

Last updated Monday, November 7, 2022 03:05 ET , Source: NewsService

As a marketing professional, you might be used to looking after your clients, but when it comes to marketing yourself online, are you doing all you can to ensure your services are searchable and accessible?

Digital marketing can be a minefield at the best of times. With so many avenues to explore, it’s easy to get lost in the depths of Google analytics pages, PPC how-to articles and so on.

However, if you find yourself feeling overwhelmed or have given up altogether, there is a risk of losing out while more marketing savvy and well-known industry peers see an uptake in their services.

Research has revealed that UK web-based web pros aren’t currently tapping into the latest marketing tools, with almost a third (32%) yet to implement SEO and 42% still to use PPC, and it’s only a matter of time before these professionals get left behind by competitors.

Because reaching the right online audience is crucial for web pros, here Ross Howells, Head of Online Sales at Fasthosts, shares his essential steps to boost demand for services online.

Regardless of whether you’re just starting out or you’re a seasoned web pro, it’s important to get a few basics right to help drive traffic to your site, and crucially the right kind of traffic from your target audience. So how do you do that, and where should you start? Here are three areas to focus on:

Social media – organic and paid

When you’re starting out there’s a lot of leveraging you can get through standard social media channels, and...

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