In an increasingly difficult landscape for crypto advertising, SEO has become an important element to Web3 projects. Regulatory crackdowns on paid advertising have made organic reach more important than ever. But why is SEO important for crypto businesses, and how can projects, platforms and exchanges utilize organic search to drive new users and in turn, conversions?
The importance of SEO in Web3 is underrated.
In a vertical that is inundated with content, whether it’s whitepapers, roadmaps or coin information pages – having content that performs is of vital importance. Truth be told, the industry is saturated with projects, as seen by over 15,000 smart contracts currently in operation. If your website, and its content are invisible, the success of your project is limited from the outset.
And then there’s exchanges. A vast majority of daily volume is concentrated to the top 10 exchanges according to CoinMarketCap. It is absolutely no coincidence that these very same exchanges also have the highest levels of organic traffic. Binance, Coinbase, and FTX – are all leaders within organic SERPs (Search Engine Results Pages), and assume positions 1-3 for volume. It is an exact science. Bring more users, get more engaged buyers.
But how can your project benefit from Crypto SEO? What should be considered from technical, content, and link building perspectives? Let’s take a look.
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