Search engine optimization (SEO) is one of the most effective ways for law firms to attract quality clients. As a digital marketing strategy pillar, incorporating SEO strategies has compounded returns over time to the growth of a law firm.
This post will discuss SEO services for law firms, including the different types of SEO and best practices.
What is SEO for Law Firms?
SEO is one of the fundamental pillars of a profitable law firm’s digital marketing strategy; it describes the tactics, techniques, and process of improving a website to increase its visibility, organic search, traffic, and ranking on search engines.
When someone is confronted with an issue and needs to retain legal services, they turn to word of mouth, social media, or search engine research. Although referrals are standard and social media can be helpful, using search engines is the most common approach during the research phase of retaining legal services. An effective SEO strategy will complement the firm’s current lead generation efforts by increasing organic website traffic. Leveraging local SEO to help increase visibility in local search results is helpful for law firms as they operate within a specific geographic location.
A law firm’s website is the base of operations for all digital marketing, as different campaigns (email marketing, paid advertising, etc.) will tie back to the website. Having a functioning website that’s informative and easily navigable is essential.
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