Does your content’s readability affect how Google ranks you in search results? Let’s take a look at what the experts say.
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Every SEO professional knows content is king. And not all content is created equal.
But does your content’s readability affect how Google ranks you in search results?
There are a lot of misconceptions about this. But what exactly is readability?
If you’ve done any content creation, there’s a good chance you’ve come across readability tools like the popular Yoast SEO WordPress plugin before. These valuable tools evaluate your copy and generate statistics such as passive voice, paragraph length, subheads, and transitions.
And included in this analysis is Flesch Reading Ease (FRE). FRE is a scale between one and 100, with 100 being the easiest to read and one being incomprehensibly dense.
For example, this piece scored 59 on the FRE scale, which puts it at a ninth-grade reading level. This score takes two variables into account: word length and sentence length. Generally, longer words and sentences will lower your FRE score.
While content that is easier to read will perform better with visitors, what about with search engines? How much do you need to focus on improving readability to secure a high ranking?
Let’s take a look.
And if you have questions...
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