In the U.S. alone, there are more than 4,000 colleges and universities providing a wide variety of academic offerings. With so many schools to explore, it’s easy for prospective students to get overwhelmed during the search process. Students often rely on popular search engines like Google to narrow down their college options and find one that will fit what they are looking for. To make sure your university’s website has strong online visibility, is reaching its target audience, and cuts through the noise, maintaining strong search engine optimization (SEO) is essential. Ready to make your university website more search engine friendly to increase student enrollment? Start with these SEO for higher education tips to increase organic rankings for higher education institutions.
1) Implement a strong keyword strategy, especially for individual programs
First, let’s take a look at how a prospective student would use a search engine to find a university or academic program – this is known as search intent. Students would go to a search engine like Google and enter a keyword, such as “best university for data analytics,” and see relevant web pages on the search engine results pages (SERPs). Therefore, you should find the most effective keywords that describe your university or its degree programs and are likely to be searched by school students for the best organic search rankings.
There are several types of keywords you might want to use for your university. These include...
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