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“Why do I have such a high bounce rate?”
It’s a question you’ll encounter on Twitter, Reddit, and your favorite digital marketing Facebook group.
It’s a question you may have even asked yourself. Heck, it could be the question that brought you to this article.
Whatever brought you here, rest assured: There is no “perfect” bounce rate.
But you don’t necessarily want one that’s too high.
Read on as we dig into what may be causing your high bounce rate and what you can do to fix it.
What Is A Bounce Rate?
As a refresher, Google refers to a “bounce” as “a single-page session on your site.”
Bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site.
This can even happen when a user idles on a page for more than 30 minutes.
So, what is a high bounce rate, and why is it bad?
Well, “high bounce rate” is a relative term that depends on your company’s goals and what kind of site you have.
Low bounce rates can be a problem, too.
Data from Semrush suggests the average bounce rate ranges from 41% to 55%, with a range of 26% to 40% being optimal, and anything above 46% is considered “high.”
This aligns well with data from an earlier RocketFuel study, which found that...
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