Sunday, December 4, 2022

What is Google Analytics? - Android Police

Last updated Tuesday, November 15, 2022 06:05 ET , Source: NewsService

Readers like you help support Android Police. When you make a purchase using links on our site, we may earn an affiliate commission.

People might think of Universal Analytics (UA) when they hear Google Analytics. What might not be as well-known is that Google Analytics 4 (GA4) is slated to replace UA by July 2023. Universal Analytics launched in 2005; it provides deep customer insights previously not available and changed how businesses quantify and track successes. It allows anyone with a Google account to better understand their customers, their journey, and how they engage with online content. With more accessible information, it's easy to develop data-based marketing and content strategies for long-term success.

As customer behavior changed and even a good phone made it easy to access information anywhere, marketers needed new cross-platform analytic tools to improve customer experience and marketing outcomes. Google Analytics 4 was first released in October 2020, promising a new model for data measurement, cross-platform support, events-based modeling, and more. Google is still working on the final release of GA4, but the timeline for it to completely replace UA is on the horizon.

Google Analytics: a quick explainer

Google Analytics is a statistical analytics tool that can be used to track and report website traffic. It gives you insight into things like what page of your website a user starts on and how they got there. Google Analytics can measure session duration,...

Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiOWh0dHBzOi8vd3d3LmFuZHJvaWRwb2xpY2UuY29tL2dvb2dsZS1hbmFseXRpY3MtZXhwbGFpbmVyL9IBAA?oc=5

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.