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Monday, December 5, 2022

Enterprise SEO is 50% education and culture - Search Engine Land

Last updated Wednesday, November 16, 2022 09:05 ET , Source: NewsService

Pop quiz: What’s the definition of “SEO culture” at an enterprise company?

Sorry, your answer of “Another meeting, email, or team bonding event that I have to fake smile through that has no hope of success” is incorrect.

I’m looking for “That warm cozy feeling you get when laundry first comes out of the dryer that makes you feel safe, comfortable, and trusting.”

It’s OK, I’m here to educate you.

Look, SEO at an enterprise company is fun.

Except for the part where you have to learn a dozen different brands and educate yourself on internal lingo terms like “BU” and “QBR.” And that doesn’t even include the fact that you have more than one (sometimes 10 or 20) different business leads you to have to sell and win over with your SEO strategy.

The fact stands: If you want to gain the respect and trust of your peers for your SEO strategy at an enterprise company, you have to dedicate 50% of your time to education and culture.

If you’re thinking “why,” then you’re doing it wrong.

Too often, the idea of “SEO culture” is to over-promise and under-deliver, which is why I’ve done the heavy lifting for you.

After 12 years of working on SEO at enterprise companies, I’m pulling together some golden nuggets of knowledge I’ve learned to help build “SEO culture.” Ahead are a few of my favorites.

‘Office hours’ for enterprise SEO professionals is more than a meeting – it’s a culture shift

The idea of “office hours” started to trend in the tech world when Jason Fried, CEO of 37Signals,...



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