Global SEO: 4 Efficient SEO Frameworks To Manage Clients Without Losing Control - Search Engine Journal

Are you considering adding a global client to your SEO business portfolio?

Then tackling campaign management at scale is something to consider from the start.

We’ve partnered with Raluca Tudose, Head of Performance Experience at Performics, to explore what running an SEO strategy for a large, multi-brand, multi-market client requires. With over 12 years of experience in SEO and digital marketing spanning a wide range of verticals, she has extensive knowledge about running complex SEO projects across both domestic and global clients.

As she points out, we’re looking at a different approach to global SEO strategy, governance, and delivery – compared to a domestic client.

Understand What Makes Global SEO Clients Different

A global SEO client is different than a domestic or local SEO client when it comes to operations at scale.

The key to success is ensuring that the team tackles the largest opportunities with the most effective use of resources while creating a framework that keeps standardization across the board.

“The SEO KPIs you normally work towards when delivering SEO programs for global clients are geared not only around increasing visibility to grow search traffic, which is a given but also geared towards achieving operational improvements. For instance, making sure SEO is included in site launches and campaigns upstream or being responsible for the % of technical tickets closed across sites,” Tudose explains.

Let’s see what she considers critical when setting up SEO...

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