Recent guide cautions readers against heeding every “scare tactic” post while pointing out the necessity to switch to Google Analytics 4 before Universal Analytics sunsets in July 2023
Geeky Tech, a leading SEO agency specialising in B2B digital marketing for technology companies, has recently published a guide to help marketing teams and webmasters focus on the most important site updates for the upcoming year.
The team explains that while there’s no shortage of advice on the subject of site updates, many authors of similar posts use exaggerated language or otherwise recommend changes that won’t make much difference to their rankings.
The SEO team then goes on to point out that if web teams are looking to make changes to their site, they should focus on improving their data and analytics.
The first recommended update is to switch to Google Analytics 4 (GA4). As Google plans to sunset Universal Analytics in July 2023, any marketing team that wants to preserve their current data should switch as soon as possible. According to Geeky Tech, GA4 has been modernised to reflect the way people now search the internet.
The guide moves on to discuss GDPR compliance. The company suggests that all web teams make sure that their site follows EU regulations regarding GDPR compliance and that each web site’s compliance needs are based on the user’s location, not the company’s.
The guide’s third suggestion is more of a reminder to check that all CMS plugins and themes are up to date....
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