Salman Altaf, the founder of Blue Cascade, has been at the forefront of growth and change
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In today's business world, it is rare to find an industry without a presence on the internet. With companies like Amazon and Alibaba revolutionizing how goods are bought and sold online, entrepreneurs now have new avenues to reach a broader market, even across borders. The advent of e-commerce has opened up doors for sellers anywhere in the world to become more competitive on a global scale and connect with clients globally. This also provides consumers access to products they may not have had before.
E-commerce has grown exponentially in some parts of the world than in others. In 2021, the e-commerce market in Pakistan increased by 45%, contributing 15% to the worldwide growth rate. Experts predict the Pakistan e-commerce market will grow by 7% annually between 2021 and 2025, outperforming the global average of 6%. Salman Altaf, the founder of Blue Cascade, has been at the forefront of this growth and change. His company provides end-to-end solutions for Pakistani businesses to become globally competitive by leveraging technology and strategic partnerships to create efficient online stores for their products or services.
A forward-thinking entrepreneur and tech enthusiast, Salman always loved challenging the status quo. In school, he found refuge in computers and technical stuff, which led to a career as an...
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