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Tuesday, April 23, 2024

This Entrepreneur Empowers the People Of Pakistan With E-commerce And Exports - Entrepreneur

Last updated Saturday, November 19, 2022 12:05 ET

Salman Altaf, the founder of Blue Cascade, has been at the forefront of growth and change
Opinions expressed by Entrepreneur contributors are their own.
In today's business world, it is rare to find an industry without a presence on the internet. With companies like Amazon and Alibaba revolutionizing how goods are bought and sold online, entrepreneurs now have new avenues to reach a broader market, even across borders. The advent of e-commerce has opened up doors for sellers anywhere in the world to become more competitive on a global scale and connect with clients globally. This also provides consumers access to products they may not have had before.
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E-commerce has grown exponentially in some parts of the world than in others. In 2021, the e-commerce market in Pakistan increased by 45%, contributing 15% to the worldwide growth rate. Experts predict the Pakistan e-commerce market will grow by 7% annually between 2021 and 2025, outperforming the global average of 6%. Salman Altaf, the founder of Blue Cascade, has been at the forefront of this growth and change. His company provides end-to-end solutions for Pakistani businesses to become globally competitive by leveraging technology and strategic partnerships to create efficient online stores for their products or services.
A forward-thinking entrepreneur and tech enthusiast, Salman always loved challenging the status quo. In school, he found refuge in computers and technical stuff, which led to a career as an...



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