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According to new figures, Pakistan is one of the top three new sellers on Amazon, one year from being accepted onto the international behemoth’s marketplace.
There are now 1.2 million registered vendors – that’s more sellers than India, Vietnam, the UK, and Canada.
Independent e-Commerce analysis places Pakistan as the 37th largest market in the world, with a revenue of $5.9 billion.
Trade Development Authority of Pakistan (TDAP) officials were quoted at the National Assembly Standing Committee on Commerce briefing: “Pakistan is currently among the top three new sellers that joined Amazon’s marketplace in the US in 2022. Unsurprisingly, the US and China top the list. The thousands of Pakistani sellers dwarf in comparison to the two largest nations, but that’s more than the rest of the countries in the world, including export hubs like China, India and neighbouring countries like Canada.”
Thousands of sellers have joined the Amazon marketplace since the country was admitted to the platform, speaking to the prominent entrepreneurial spirit that exists within Pakistan.
However, despite the number of accounts doing positive and legitimate business, authorities were forced to shut down more than 13,000 fraud accounts from the Amazon interface.
Fraudulent red zones – a term Amazon designates regions where fraud is rife – have been placed around Mian Chanuu and Sahiwal, two cities in Punjab. According to reports, several site users...
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