73% of companies invest in web design to gain a competitive edge. DesignRush gathered tips from web design experts on how to do a competitive analysis for effective web design.
MIAMI, Nov. 24, 2022 /PRNewswire-PRWeb/ -- There are now 1.13 billion websites online, as per Netcraft's November 2022 Web Server Survey. And yet, there are only 10 positions on the first page of Google. For 73% of companies, Adobe reveals, web design is key to standing out from the competition.
DesignRush, a B2B marketplace connecting businesses with agencies, leveraged its 16,000-agencies-strong network for quick insights – or "QuickSights" – on the importance of competitive analysis and how to achieve an effective web design that will rank well.
1) ANALYZE COMPETITORS' FEATURES & CHOOSE ONES THAT WILL ADD VALUE
Consumr Buzz CEO Jeffrey Diebner recommends that businesses examine competitors' top features carefully and choose only those that will work for them.
"One of the most important aspects of a successful online business is staying ahead of your competition. This is why competitor analysis is so important in the early stages of web design," said Diebner. "However, finding useful features on your competitor's websites can be a challenge. Of course, you want the best features that everyone is using. But instead of thinking you need them all, make a list of the ones that you feel can provide significant value to your business and weigh the pros and cons of each one. Be diligent with this...
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