Sellers optimize listings for the marketplaces on which they sell. But since platforms also send feeds to Google Shopping automatically to help attract shoppers, it behooves sellers to give some thought to optimizing their marketplace listings for third-party search engines.
SEO (search engine optimization) is a full-time job, but there are some marketplace-specific guides that may be worth at least skimming for some tips.
In a post on Tuesday, Bonanza’s Shelly Breuer said one of the biggest frustrations for sellers are Google Shopping “disapprovals.” Bonanza sends a feed of sellers’ listings and updates it every time a seller makes a change to a listing or updates their booth. It notifies sellers when they have listings that Google has disapproved, but sellers can also check proactively at any time.
Breuer said Google constantly scans listings, “so it’s a good idea to keep an eye on your ad feed using your Ad Troubleshooter page” – and she provided details on how to check their feeds.
She then listed some common Google Shopping feed errors in four categories: those related to GTIN (or UPC); errors related to images; policy violations; and shipping. (Did you know Google does not recognize first-class shipping options over 13oz? Breuer said for items over the weight limit, sellers should change the shipping method to Priority.)
She also referred sellers to Bonanza’s YouTube video offering SEO tips and tricks:
Etsy also recently offered sellers some search-engine...
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