Unlock and Access Your Most Valuable SEO Data
Replace (not provided) with ALL of your organic keywords inside of Adobe & Google Analytics. Analyze performance by 400+ dimensions and metrics.
So many factors impact SEO performance that there are countless different threads to be pulled on.
How do you know where to focus your time and effort to significantly impact your KPIs and demonstrate progress?
Here are a few tips and strategies to prioritize first.
Structuring Your SEO Strategy
Every project you include in your SEO strategy should have a clear outcome.
There’s a useful framework that I like to call “PIE,” which stands for Protect, Improve, and Expand:
Protect
In pursuit of quick results, your first instinct may be to go after incremental visits immediately.
However, ensuring you are taking precautions to protect your site’s performance is vital.
That includes ensuring the technical foundation of your site is sound and ensuring you know which keywords and pages drive significant organic traffic to your site.
Improve
There will almost certainly be keywords your site has relevant content for already, but these pages don’t yet rank in a position that drives traffic.
Before you invest in creating new content, optimizing these pages to rank higher will help you capture this search interest and increase page visits, often with much less effort.
Expand
Expanding your site’s content to drive more site visits is the final stage your strategy should cover.
This...
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