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Friday, March 29, 2024

How To Improve SEO: Strategies To Try First - Search Engine Journal

Last updated Monday, November 28, 2022 05:05 ET , Source: NewsService

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So many factors impact SEO performance that there are countless different threads to be pulled on.

How do you know where to focus your time and effort to significantly impact your KPIs and demonstrate progress?

Here are a few tips and strategies to prioritize first.

Structuring Your SEO Strategy

Every project you include in your SEO strategy should have a clear outcome.

There’s a useful framework that I like to call “PIE,” which stands for Protect, Improve, and Expand:

Protect

In pursuit of quick results, your first instinct may be to go after incremental visits immediately.

However, ensuring you are taking precautions to protect your site’s performance is vital.

That includes ensuring the technical foundation of your site is sound and ensuring you know which keywords and pages drive significant organic traffic to your site.

Improve

There will almost certainly be keywords your site has relevant content for already, but these pages don’t yet rank in a position that drives traffic.

Before you invest in creating new content, optimizing these pages to rank higher will help you capture this search interest and increase page visits, often with much less effort.

Expand

Expanding your site’s content to drive more site visits is the final stage your strategy should cover.

This...



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