The internet has come a long way since 1991 when it first became publicly available. By the year 2000, according to career website Zippia, 361 million people worldwide used it (6% of the world’s population).
If such growth within just nine years sounds staggering, consider what has happened since the COVID-19 pandemic, when people were forced—and ultimately taught—to rely more on the internet. In post-pandemic 2022, there are now 4.9 billion active internet users globally (62% of the world’s population). According to research company Statista, as of August 31, 2022, in the United States alone, 91.8% of the population had accessed the internet.
These numbers alone should make the importance of having and maintaining a great online presence abundantly clear. Yet the switch for some businesses from traditional marketing to online marketing can be a difficult leap. In a Take 5 with Cleanfax interview with ISSA Media Director Jeff Cross, John Clendenning, founder and CEO of Carpet Cleaner Marketing Masters, addressed the subject.
“We all know the days before the internet,” he said, “with the Yellow Pages, and fliers, and newspaper ads. That was where our audience’s attention was, and we just had to get in front of that attention.”
But, he noted, after the Great Recession, traditional marketing stopped working. What happened?
“What happened was technology,”...
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