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Today’s Ask An SEO question comes from Kayle from Cape Town, who asks:
Google shows 314 of my web sites pages are indexed, but Ahrefs only shows 260 internal pages and Semrush only shows 220. What does this mean? How can I accurately cross-check whether all my pages are indexed?
Whoever said “numbers don’t lie” never worked with a modern-day analytics program – or, any program that tries to emulate what Google is doing. Those programs lie all the time.
But the lies aren’t nefarious.
None of the tools we use are trying to trick us into thinking we have different results than we do.
Understanding how a tool works, what it is measuring, and how to best read those measurements is an essential skill for any digital marketer.
So, how do you understand the differences between disparate results in various tools?
Look At The Tool’s Source
The first step in understanding how to understand results from multiple tools is to understand the tool you are using.
Where does that tool pull its data?
How does it pull data?
Is the data going to be accurate or more of a trend gauge?
For instance, new SEO pros are frequently shocked by the disparities when looking at Semrush’s traffic estimates vs. numbers in Google Analytics.
But if you understand how each tool gets its data, its proper...
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