There is no question that online reviews are an important part of doing business today. People are likely to check internet reviews before purchasing a product or making any type of commitment to a company. Having quality reviews can make all the difference for your company.
Reviews are especially crucial for a brokerage. Not only do they help clients determine whether they want to buy or sell with the company, but they also help agents decide whether they want to join and stay with the company.
Let’s take a look at why brokerage reviews are important for agent retention and go over some tips on how you can help your company stay ahead of the competition.
How reviews can help brokers with agent retention and acquisition
It’s in every company’s best interest to maintain stellar reviews as that’s what attracts customers. But with a brokerage, it’s about attracting and retaining agents as well.
Every brokerage needs high-performing agents. When agents are looking for a brokerage to partner with, they are looking at reviews, just as any customer would. They are researching to find out what clients, former and current agents and industry sources are saying about the company.
If they like what they read, they may join. If not, they may move on to another brokerage.
Good reviews are also important because they will help your company move to the top of search engines. Google recognizes companies that are well-reviewed and features them prominently on search pages.
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