Businesses are Looking to Oursource Hiring of SEOs but Sensitive Data-Management is a Key Worry, New Stud - Benzinga

WinSavvy recently surveyed and interviewed hundreds of business owners in the US and UK and discovered that most businesses are looking to outsource their SEO hires, instead of doing it in-house, or using outside freelancers and consultants to supplant their in-house SEO effort.

Search Engine Optimization or SEO is an essential process of optimizing and improving websites. With the rapid advances of global digitalization, especially in the business world, nearly all businesses use SEO strategies to improve their website visibility on the web.

WinSavvy is a startup consultancy on a mission to empower business & startup owners with the knowledge to efficiently grow their online businesses. One of WinSavvy’s latest market analysis is titled “What You Need to Know Before You Hire SEO Services: Industry Review,” which contains valuable tips and information regarding the rapid change and impact of professionally done SEO in various sectors.

For example, law firm SEO is often substantially different from search engine optimization techniques used by insurance companies. Since lead value of law firms are much higher than that of other industries, they prefer hiring SEOs with more sales experience, as confirmed by Bao Tran, founder of California-based IP firm PatentPC. WinSavvy also found that businesses are starting to stress on SEOs having industry specific knowledge relating to the client’s business. This means that one of the most important criteria for choosing the right...

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