Lead generation is greatly aided by content marketing. However, it doesn't always produce the desired outcome within the desired timeframe. No matter how many high-quality blogs you post or guest posts you write, the effort never seems to yield the desired results. What if, though, one growth marketing solution could make all of that possible without requiring the expenditure of resources to produce extra content? Syndication of content from Local SEO Melbourne can help in this situation.
Content syndication: What is it?
The first thing you need to know about content syndication is that it is a growth marketing strategy. On other blogs or websites, content marketers frequently decide to repost the articles that first appeared on their websites and social media platforms. Syndicating material is what this is called. Anything may be reprinted material, including blogs, infographics, videos, and other media. Marketers might decide to:
- Publish the complete original article.
- Only part of the original material should be published.
- Publish a synopsis or a fascinating passage from the main text.
Google, however, detests duplicate material.
Marketers are aware of the fact that Google despises the practice of producing duplicate content. To have their material appear more than once in the search results, many marketers tend to post the same information elsewhere. However, Google has procedures that allow it to tell duplicate material from syndicated content. It is known that...
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