Search engine optimization (SEO) can be one of the most effective ways to get customers flocking to your website, whether they’re looking to buy your products or services or simply to read more about you. Unfortunately, it can also be one of the most tempting mistakes if you’re not careful; if you don’t do your research and execute your SEO plan properly, you might find yourself penalized by Google and see little benefit from all your hard work!
Let’s talk about what mistakes are made and why they should be avoided in search engine optimization.
1. Content doesn’t match search query intent
You can post content on the site every day, but if the content doesn’t meet the user’s request, it’s useless. Efforts to search for topics, select copywriters, and write good texts will be in vain if you do not take into account the intent of the search query.
The content on the site should offer the user a solution to a problem or answer his/her question. Therefore, it is important to understand what the user really wants when they enter a query into the search box.
For example, if the user enters the query _SEO_, he is interested in the meaning of this concept. If the query looks like “SEO services”, then the person wants to hire a specialist or find a digital company. These key phrases – SEO and “SEO services” – have different meanings. Thus, it is impossible to cover both requests with the same content on the page, as the user’s end goal will not be achieved.
2. Use traditional and...
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