Google Answers If Splitting A Long Article Could Result In Thin Content - Search Engine Journal

Google's Lizzi Sassman answers whether splitting a long article into multiple interlinked pages results in thin content.

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In a Google Search Office Hours video, Googler Lizzi Sassman answered a question about thin content, clarifying a common misperception about what thin content really is.

Thin Content

The word thin means lacking thickness or width.

So when we hear the term “thin content” it’s not uncommon to think of thin content as a webpage with not much content on it.

The actual definition of thin content is more along the lines of content that lacks any added value.

Examples are a cookie cutter page that barely differs from other pages, and even a webpage that is copied from a retailer or manufacturer with nothing additional added to it.

Google’s Product Review Update weeds out, among other things, thin pages consisting of review pages that are only product summaries.

The hallmark qualities of thin pages is that they lack originality, are barely different from other pages and/or do not offer any particular added value.

Doorway pages are a form of thin content. These are webpages designed to rank for specific keywords. An example can be pages created to rank for a keyword phrase and different city names, where all the pages are virtually the same except for the...

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