John Mueller says that disavowing random links flagged by tools is not a good use of time
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Google’s John Mueller answered a question about using the link disavow tool and offered a tip about the best way to use it, specifically mentioning links flagged by tools.
Although this tool was introduced ten years ago there is still much confusion as to the proper use of it.
Link Disavow Tool
The link disavow tool was introduced by Google in October 2012.
The disavow tool followed in the wake of the Penguin Algorithm from May 2012, which ushered in a period of unprecedented chaos in the search marketing community because so many people were buying and selling links.
This period of openly buying and selling links came to a stop on May 2012 when the Penguin algorithm update was released and thousands of websites lost rankings.
Getting paid links removed was a huge pain for because they had to request removal from every site, one by one.
There were so many link removal requests that some site owners started charging a fee to remove the links.
The SEO community begged Google for an easier way to disavow links and in response to popular demand Google released the Link Disavow tool on October 2012 for the express purpose of disavowing spam links that a site owner was responsible for.
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