How to create long-form content that ranks, gets read and converts - Search Engine Land

There are many questions about content length in SEO and what ranks the best.

While Google says there’s no specific word count they recommend, some studies have shown that long-form content tends to rank higher than short-form.

If you’re interested in writing long-form content, you probably want to make sure it’s going to rank, get read, and convert so you create an ROI for your effort.

What is long-form content?

Most consider long-form content to be over 1,000 words. It’s a content piece that goes in-depth, offers extra value for the reader and includes more research, insights, and information than a quick read.

Long-form content should leave the reader feeling comfortable with the subject and as if their questions have been answered and they know what to do with the information or how it applies to them.

What should you include in long-form content?

You want to create content that helps your reader. Think about them and what they need or want to learn from this piece. What questions do they have?

It’s your responsibility to anticipate their questions and answer them in your work. If you’re unsure what questions they have, then think about what you want to ensure they know.

Use the following guide questions to identify which information is most important to help them get to the next stage:

• What do they need to know?
• Why do they need to know it?
• What can they do with the information?
• What baseline information should they know to make this make more sense?
• What if they...

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